Sunday, September 25, 2011

Box Office: 'Lion King' Continues to Roar at the Top Spot

by Brian Kesler

Though there were four new releases over the weekend, 'The Lion King' held onto the number one spot with $22.1M, making its week long total $61.7M, and putting the film's overall tally - including its original release and 2002 re-release - at $390.2M. That makes 'The Lion King' the 12th biggest moneymaker of all time. The film was scheduled for a limited two week run, but if I know Disney - and I think I do - I'd say they'll extend the run at least another week to get 'The Lion King' in the top ten of all time.

Brad Pitt's new baseball film, 'Moneyball' saw a great weekend with $20.6M. With 'The Lion King' playing in 3-D, thus driving up the ticket prices, it can be assumed 'Moneyball' had greater attendance than the animated film. $20.6M may not seem great, especially when compared to Brad Pitt's bigger hits, but it is the best opening weekend for a baseball movie and fifth best opening for a sports drama. The film had a $50M budget, but with a 94% on Rotten Tomatoes, it should level out in a couple of weeks.

Following closely behind (with a chance to jump ahead when actual reports are released), 'Dolphin Tale' saw great success with a $20.3M start and an 83% on Rotten Tomatoes. A $35M Budget and the predictability of being a "feel good" movie makes 'Dolphin Tale' an automatic box office success. In fact, Box Office Mojo claims it is "the best opening ever for a non-animated animal-centric family movie." No ambiguity in that statistic at all. 50% of the gross came from 3-D presentations which, unfortunately, along with 'The Lion King,' is boosting the popularity of 3-D (which had previously waned tremendously).

Taylor Lautner didn't find many 'Twilight' fans (or anyone else, for that matter) at his new action/thriller 'Abduction,' which was rated an abysmal 3% on Rotten Tomatoes. The film made a poor $11.2M, which suggests its $35M budget is in reach, but doesn't hold hope for much moneymaking. Lautner follows fellow 'Twilight' stars Kristen Stewart and Robert Pattinson in box office depression outside of the popular series.

'Killer Elite' made a poor debut, even for a Jason Statham movie, with only $9.5M. 'Contagion' has earned $57.1M in three weeks, getting very close to fulfilling its $60M budget. 'Drive' dropped nearly 50% to 7th place in its second week. Although gaining favor among movie buffs and critics, with 92% on Rotten Tomatoes, it didn't seem to resonate with general audiences. CinemaScore gives it a rating of C-, suggesting the film hasn't had good word of mouth. 'The Help' has now surpassed the $150M mark and, in its seventh week, held stronger than two films in their second week: 'Straw Dogs' and 'I Don't Know How She Does It,' both with poor scores on Rotten Tomatoes, poor word of mouth, and now dismal box office results.

Box Office statistics taken from boxofficemojo.com

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