Sunday, September 18, 2011

Box Office: 'Lion King' Leaves New Releases Behind

by Brian Kesler

Disney's heavily marketed 'The Lion King' in 3D is the first re-release of a movie to find itself at the top of the box office charts since the 'Star Wars' trilogy in 1997. It claimed the weekend with approximately $29.3M, with over 90% of that total credited to 3-D screenings. This brings its box office total, including its original release and 2002 re-release, to $357.8M. That means, with this weekend alone, 'The Lion King' went from the 25th spot on the all time box office list to the 17th spot.

Unfortunately, three new releases didn't hold their ground. 'Drive,' which gained a lot of internet hype, premiered third, with $11M. It played in 2886 locations, whereas 'The Lion King' played in only 2330. The Ryan Gosling propelled action flick received great reviews, currently 93% on rottentomatoes, and was expected to do much better.

Two films that weren't expected to do well and didn't receive critical praise flopped, just as predicted. 'Straw Dogs,' the remake of the infamous Dustin Hoffman/Sam Peckinpah horror film earned an estimated $5M and received a rotten 37% from critics. Compared to the 93% for the original and lack of advertising, 'Straw Dogs' was never considered a strong contender.

The worst debut of the weekend was for 'I Don't Know How She Does It,' premiering in sixth place with only $4.5M. The audience was 80% female, but it seemed most women preferred to see 'The Help,' which, in its sixth week, only fell 27% from last week. This isn't good news for Sarah Jessica Parker who suffered an equally disappointing box office slump last year with 'Did You Hear About the Morgans?'

'Warrior,' which received kind critical observation with 83% on the tomatometer, hasn't seen the same in terms of box office. The film, which premiered at number 3 last week, plummeted to number 8 and has only earned nearly $10M. With a $25M budget, things aren't looking up for the martial arts film.

'Contagion' saw a decent holdover, from the top spot to the runner up spot, bringing its total to $44M, which suggests its in reach to break its $60M budget. Most amusing of all, 'Bucky Larson: Born to be a Star' has earned, in ten days, a mere $2.3M. With a $10M budget, it's not a horrendous flop, but the Adam Sandler produced comedy is surely the most poorly performing new movie in theaters.

Box Office Statistics found on boxofficemojo.com.

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