In a predictable turn of events, the inspirational family film, 'Dolphin Tale,' led the box office, albeit poorly, with approx $14.2M. 'Dolphin Tale' premiered at the third spot last weekend and, although jumping to number one, it still dropped 25.6% in terms of sales. All things considered, that isn't a good sign for the week's new releases.
Another 'inspirational' holdover from last week, 'Moneyball,' was second with $12.5M. This puts its total at $38.4M, ahead of 'Dolphin Tale,' and closer to its $50M Budget. Decidedly, the film is not the success 'The Social Network' was, but could see profits by next week.
Although extending its run a third week, 'The Lion King' fell from the number one spot, to the number three spot with approx. $11M. It dropped nearly 50%, undoubtedly due to the movie's release on blu-ray and that most people rushed to the theaters during its so-called 'limited two-week engagement.' The film had been hyped at that point, but its extension didn't seem to carry much advertisement, which could be another cause of the drop. It should be mentioned, however, that not only has the film entered the top ten box office successes of all time, but Walt Disney Pictures passed the $1 Billion mark over the weekend.
None of the new releases fared well. '50/50,' 'Courageous,' and 'Dream House,' all made about the same amount of money: $8.5M. That makes Seth Rogen's lowest debut. Even 'Dream House' paled in comparison with supernatural thrillers, which don't often do well anyway. 'Courageous' played in barely over 1,100 theaters, which means its per screen average is a success compared with that of its rivals. 'What's Your Number' proved Anna Farris still struggles for a fan-base with only $5.6M, and 8th place for the weekend. The film was a tremendous flop. In fact, it is the fifth worst opening ever for a movie in more than 3,000 theaters. With the exception of '50/50,' all new releases have decidedly low Tomato-Meter scores.
All other holdovers in the top ten fell at least 40%, making this weekend an absolute failure for Hollywood.
Box office results and more detailed analysis can be found at Box Office Mojo.
No comments:
Post a Comment